Figaredos - Three Months Later

Simple.  Hire Cinch Mountain Communications to do your website and online marketing. We got fantastic results for Figaredo's within three months of launching their website.

We put Figaredos.com online around the first week of June, and created Google and Yahoo Maps entries.  We also created pages for the restaurant on various restaurant review sites.

Our goal was that if people driving up the interstate use their mobile phone to search the phrase "italian food abingdon va" that Figardos.com would come up on the first results page.

When we first put the site online in June Figaredos.com wasn't in the search results at all.

So we systematically e-mailed Figaredo's customers and asked them to review the restaurant on the various review sites we had registered the restaurant with. This resulted in about twelve positive reviews in various places on the Internet, all of them linking back to figaredos.com.

In July we started to see search traffic to Figardos.com and we started seeing people clicking for directions on the Google Places page.  When they click for directions, it means they are coming to eat!  Figaredos started getting more business as word got around.

Come August, Figaredo's was now showing in the #3 and #5 position for Google, and also has a 5 star rating.

By September, we had achived the coup de grace Figaredo's comes up in the #1 position of Yahoo for italian food in Abingdon, Virginia.  Keep in mind that we vaulted past twelve other established Italian Restaurants to take first place in less than four months.

While good search results are great, the bottom line is how many people actually come to the restaurant to eat. With our Google Places listing, we can measure exactly how many people are clicking for directions to Figaredo's. The chart below shows May 1 through the end of September. Blue is people who viewed the Google Maps listing, and Green is the people who actually clicked for directions.

As you can see, by the third month we were sending about 30 new customers a month to Figaredo's restaurant, not just the website. This doesn't count Yahoo and other search engines.

If you own a restaurant and could use 10-40 new customers each month, give us a call. Our marketing works, and it only costs $50 per month.

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