Integrated Advertising Campaigns
Most businesses spend their advertising budget on radio, print and television ads without having any way of measuring the results. Often people see or hear your ad and remember the product, but forget the name of your business! These folks will Google the name of the product, or the jingle from the ad and buy from whichever link they find to the product - even if it isn't the company whose ad they heard.
That is why it is important to integrate your print, television and radio ads with a web campaign to make sure you catch all the leads that your ad generates!
Let me give you a real life example:
My friend Lewis signed up for the affiliate program for a company that offers an Internet filter program to keep bad stuff off the home computer. The affiliate program paid $40 per referral.
The same company was also running radio ads on stations in several metropolitan areas around the country. Lewis bought Google ad words for the name of the company and the company's product and linked the ad to his affiliate link.
Lots of people heard the radio ads and Googled the key words Lewis had purchased because they heard those words in the ad. Several hundred of them signed up and the company found itself having to pay Lewis $40 per referral for leads they generated with their own ads!
This story highlights how important it is to combine your TV, radio and print ads with a web advertising campaign to make sure you catch all the leads your ads generate!
Targeted Google Ads
While it might be very expensive to buy the search phrases for your product nationwide, Google allows us to buy search phrases for a specific region or zip code. We target your ad words to the locality where your television and radio ads are running to make sure that you only pay for leads for customers in your business service area.
Measurable Results
Our ad campaigns funnel all leads from your print, radio and television ads back to your website—allowing you to track the results of each ad pretty closely. Our statistics program can break down for you how much money you spent per product sold by the ad.
This allows you to find out:
- Which ads generate the most leads
- How profitable a specific ad is for you
Go
Team
Go!